"The Longest Drive."
Nissan’s ‘The Longest Drive’ was a collaboration between UNIT9 Digital and the UNIT9 Films department. The online campaign was focused on pushing the Nissan leaf to its limits and to create a social reach through an interactive experience. The core concept was an interactive video that followed a Nissan leaf car traveling across the iconic landscape of Iceland on one single charge.
Users could log onto the ‘Longest Drive’ website and follow the experience through a series of interactive films.