KRAFT FOOD

"Collaborative cooking made easy."

Google approached UNIT9 to help them promote their ‘Chromecast’ product towards specific brands. One of the many brands they asked us to investigate was ‘Kraft Food’.

The core concept of the brief was to create a digital, collaborative cooking management tool.                   

The digital experience that we proposed was to open up a simple cooking/recipe application into a family collaborative process. Centred around the chromecast and users smartphone devices, we created an experience that allowed the members to vote for their favourite recipes. It also enabled specific task lists and logs to each family member to complete.

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