“We gave fans a chance to step into the world of Kingsman.”
GEORGE DEWAY, FOX SVP OF DOMESTIC DIGITAL MARKETING
20th Century Fox partnered with UNIT9, myself and director Anrick Bregman alongside a team of storytellers, designers, and developers to create an interactive online game for the movie Kingsman: The Secret Service. The digital experience created excitement for the film before its release in cinemas and gave people a chance to interact with and learn about Kingsman characters ahead of time.
The team I lead was inspired by the ultramodern gadgets and stylish tailoring that embodies the film’s gentlemanly Kingsman agents. We translated the film’s art direction into a design approach to create an experience that feels sharp, smart and immaculate.