"Play your part to help to world go around."
THE HSBC STUDENT CHALLENGE
For HSBC, we were asked to create a game concept targeted towards the next generation of students to become interested in a possible future career within banking. Together with UNIT9 we created a layered game that simulates the world’s GDP fluctuations. The core concept of the game places the player as a new member of the HSBC global financial investment team. The player has the power to invest money in particular industries and business across the globe in the hope to improve the selected countries GDP and thus the overall world's global GDP.
The game subtly educates the player into the world of global economics and creates an understanding of more complex functions that happen within the real world. I wanted the visual style to be playful and friendly and not too intense or complex. We wanted to move away from the idea that the concept of banking is dry and boring. We wanted the game to be rewarding visually for the players with ‘juicy’ gamified feedback and playful illustrations.